PRIVACY POLICY
Data Protection Declaration
Unless otherwise specified below, the provision of your personal data is neither required by law nor by contract, nor is it necessary for the conclusion of a contract. You are not obligated to provide this data. Failure to provide it will have no consequences. This applies only to the extent that no other information is provided regarding the processing operations described below. “Personal data” refers to any information relating to an identified or identifiable natural person.
Server Log Files
You can visit our website without providing any personal information. Each time you access our website, your internet browser transmits usage data to us or our web host/IT service provider, and this data is stored in log files (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider. Processing is carried out on the basis of Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in ensuring the smooth operation of our website and in improving our services.
Your data may be transferred to and processed in third countries outside the EU, in particular to Canada and the United States. An adequacy decision by the European Commission exists for Canada. For the United States, an adequacy decision by the European Commission is in place: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the European Commission’s Standard Contractual Clauses.
Contact
Responsible person
Please contact us if you wish. The data controller is: HB E-Commerce Rechtsanwaltsgesellschaft mbH, Kohlgartenstraße 11-13, 04315 Leipzig, Germany, (+49) 341 92659200, legal@hb-ecommerce.eu
Customer Initiates Contact via Email
If you contact us on your own initiative via email, we will collect your personal data (name, email address, message text) only to the extent that you provide it. The data processing serves to process and respond to your contact request. If the contact serves to carry out pre-contractual measures (e.g., consultation regarding purchase interest, preparation of a quote) or relates to a contract already concluded between you and us, this data processing is based on Article 6(1)(b) of the GDPR. If the contact is made for other reasons, this data processing is based on Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR. We use your email address solely to process your inquiry. Your data will subsequently be deleted in accordance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent that you provide it. The purpose of this data processing is to establish contact. If establishing contact serves the purpose of taking pre-contractual measures (e.g., providing advice regarding a purchase interest, preparing a quote) or relates to a contract already concluded between you and us, this data processing is based on Article 6(1)(b) of the GDPR. If the contact is made for other reasons, this data processing is based on Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR. We use your email address solely to process your inquiry. Your data will subsequently be deleted in accordance with statutory retention periods, unless you have consented to further processing and use.
Customer account/Orders
Customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of this data processing is to improve your shopping experience and simplify order processing. Processing is carried out on the basis of Article 6(1)(a) of the GDPR with your consent. You may revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation. Your customer account will then be deleted.
Collection, processing, and transfer of personal data in orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order, as well as to handle your inquiries. Providing this data is required to conclude the contract. Failure to provide this data means that a contract cannot be concluded. The processing is based on Article 6(1)(b) of the GDPR and is necessary for the performance of a contract with you. Your data may be shared, for example, with shipping companies, dropshipping or fulfillment providers, payment service providers, order processing service providers, and IT service providers. In all cases, we strictly comply with legal requirements. The scope of data transfer is limited to the minimum necessary.
Your data may be transferred to and processed in third countries outside the EU, in particular to Canada and the United States. An adequacy decision by the European Commission exists for Canada. For the United States, an adequacy decision by the European Commission is in place: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the European Commission’s Standard Contractual Clauses.
Evaluations/Advertising
Data collection when you post a comment
When you comment on or rate an article or post, we collect your personal data (name, email address, comment text) only to the extent that you provide it. The purpose of this processing is to enable you to comment on or rate content and to display comments and ratings.
By submitting your comment or rating, you consent to the processing of the data you have provided. The processing is based on Article 6(1)(a) of the GDPR with your consent. You may revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation. Your personal data will then be deleted.
In addition, when you submit a comment or review, your IP address is stored for the purpose of preventing misuse of the comment or review feature and ensuring the security of our IT systems. By submitting the comment or review, you consent to the processing of the data you provide. Processing is carried out on the basis of Article 6(1)(a) of the GDPR with your consent. You may revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation. Your IP address will then be deleted.
Use of Your Email Address to Send Newsletters
We use your email address to send you information and offers via newsletter, provided you have expressly consented to this. Data processing is carried out solely for the purpose of sending promotional communications. To this end, we process your email address as well as any additional data you voluntarily provided when subscribing to our newsletter. Processing is based on Article 6(1)(a) of the GDPR with your consent. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal. To do so, you may unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Even after removal from the mailing list, we may continue to store your email address on a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is based on Article 6(1)(f) of the GDPR, reflecting our and your legitimate interest in preventing the reuse of your email address for sending our newsletter. You have the right to object at any time to this processing of personal data concerning you for reasons arising from your particular situation.
Shipping Service Providers / Inventory Management
Sharing Your Email Address with Shipping Carriers to Provide Shipping Status Updates
We share your email address with the shipping carrier as part of order fulfillment, provided you have expressly consented to this during the ordering process. This sharing is intended to inform you via email about the shipping status. Processing is based on Article 6(1)(a) of the GDPR with your consent. You may revoke your consent at any time by notifying us or the shipping company, without affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation.
Use of an External Inventory Management System
We use an inventory management system for contract fulfillment as part of data processing on our behalf. For this purpose, your personal data collected in connection with your order is transferred to Shopify International Limited, 2nd Floor, 1-2 Victoria Buildings, Haddington Road, Dublin 4, D04 XN32, Ireland, VAT IE3347697KH.
The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Article 6(1)(b) of the GDPR
Payment Service Providers / Credit Report
Use of PayPal Checkout
We use the PayPal Checkout payment service provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449, Luxembourg; “PayPal”) on our website. The purpose of this data processing is to enable us to offer you payment via this payment service. When you select and use payment via PayPal, credit card via PayPal, direct debit via PayPal, or “Pay Later” via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR.
In this process, cookies may be stored that enable your browser to be recognized. The resulting data processing is based on Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in offering a customer-oriented selection of various payment methods. You have the right to object at any time to this processing of personal data concerning you for reasons arising from your particular situation.
Credit Card via PayPal, Direct Debit via PayPal, and “Pay Later” via PayPal
For certain payment methods, such as Credit Card via PayPal, Direct Debit via PayPal, or “Pay Later” via PayPal, PayPal reserves the right to obtain a credit check, if necessary, based on mathematical and statistical methods using credit reporting agencies. To this end, PayPal transmits the personal data required for a credit check to a credit bureau and uses the information received regarding the statistical probability of default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may include probability values (scores) calculated using scientifically recognized mathematical and statistical methods, which incorporate, among other things, address data. Your legitimate interests will be taken into account in accordance with legal provisions. The data processing serves the purpose of conducting a credit check for the initiation of a contract. The processing is carried out on the basis of Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in protecting against payment default when PayPal makes an advance payment.
You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR by notifying PayPal. Providing this data is necessary to conclude the contract using your preferred payment method. Failure to provide this data will result in the contract not being able to be concluded using the payment method you have selected.
Third-Party Providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is based on Article 6(1)(b) of the GDPR. To facilitate this payment method, PayPal may then forward the data to the respective provider. This processing is based on Article 6(1)(b) of the GDPR. Examples of local third-party providers include:
• Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
• Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
Use of Klarna Payment Options
We use the payment service provided by Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; “Klarna”) on our website. When you select and use payment via Klarna, the data required for payment processing is transmitted to Klarna in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR. In this process, cookies may be stored that enable your browser to be recognized. The resulting data processing is carried out on the basis of Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.
“Pay Later” (invoice), “Pay Now” (payment by direct debit, credit card, Sofortüberweisung), “Financing” (installment purchase)
For certain payment methods such as “Pay Later” (invoice), “Pay Now” (payment by direct debit, credit card, or instant bank transfer), and “Financing” (installment purchase), Klarna reserves the right to obtain a credit check, if necessary, based on mathematical and statistical methods using credit bureaus. For this purpose, Klarna transmits the personal data required for a credit check—such as first and last name, address, gender, email address, IP address, and data related to the order to a credit bureau for the purpose of identity and creditworthiness verification, and uses the information received regarding the statistical probability of default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may contain probability values (scores) that are calculated using scientifically recognized mathematical and statistical methods, which incorporate, among other things, address data. Your legitimate interests are taken into account in accordance with legal provisions. The data processing serves the purpose of conducting a credit check for the purpose of entering into a contract. The processing is carried out on the basis of Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in protecting against payment default when Klarna provides advance payment. You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR by notifying Klarna. Providing this data is necessary to conclude the contract using your preferred payment method. Failure to provide this data will result in the contract not being able to be concluded using the payment method you have selected.
For more information—in particular, regarding which credit bureaus Klarna shares your personal data with—please visit https://cdn.klarna.com/1.0/shared/content/legal/terms/0/ de_de/credit_rating_agencies and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/credit_rating_agencies.
General information about Klarna is available for Germany at: https://www.klarna.com/de/ and for Austria at https://www.klarna.com/at/. Your personal data will be processed by Klarna in accordance with applicable data protection regulations and as described in Klarna’s Privacy Policy for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/ de_de/privacy and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.
Cookies
Our website uses cookies. Cookies are small text files that are stored in or by the web browser on a user’s computer system. When a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a unique string of characters that allows the browser to be uniquely identified when the website is visited again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your web browser, you can be notified before cookies are set, decide individually whether to accept them, and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, please note that in such cases, you may not be able to use all features of this website to their full extent.
The links below provide information on how to manage (including disabling) cookies in the most common browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9- 2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Technically Necessary Cookies
Unless otherwise specified in the Privacy Policy below, we use only these technically necessary cookies for the purpose of making our website more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after you navigate to another page and to provide you with services. Some features of our website cannot be provided without the use of cookies. For these features, it is necessary for the browser to be recognized even after you navigate to another page. The use of cookies or similar technologies is based on Section 25(2) of the TDDDG. The processing of your personal data is based on Article 6(1)(f) of the GDPR, which is grounded in our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our website. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.
Analysis
Use of Shopify Analytics
We use the analytics and statistics features provided by Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; “Shopify”) on our website as part of a data processing arrangement. Shopify is an affiliate of Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada). The purpose of data processing is to analyze this website and its visitors. To this end, data is stored for marketing and optimization purposes and made available in reports, analyses, and statistics. Among other things, the following device information is collected and processed: information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you navigate the website, information is also collected about the web pages or products you view, the referrer URL (the website from which you accessed our website), and how you interact with the website. To this end, technologies such as cookies, web beacons, tags, and pixels (electronic files used to collect information about how you navigate the website) are used. Your data may be transferred to and processed in third countries outside the EU, in particular to Canada and the United States. An adequacy decision by the European Commission exists for Canada. For the U.S., an adequacy decision by the European Commission is in place: the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the European Commission’s Standard Contractual Clauses. The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is carried out with your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
You can find more information about data protection at Shopify at https://www.shopify.com/de/legal/datenschutz, information about the data processing agreement at https://www.shopify.com/de/legal/dpa, and information about the cookies used at https://www.shopify.com/de/legal/cookies.
Plug-ins and other features
Use of Google Tag Manager
We use Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analytics tools, among other things. The purpose of this data processing is to tailor the design of our website to user needs and to optimize it.
Google Tag Manager itself does not store cookies, nor does it process personal data. However, it enables the triggering of additional tags that may collect and process personal data.
For more information on terms of use and privacy, please click here.
Use of Facebook’s Single Sign-On Feature
We use the single sign-on feature (formerly Facebook Connect) provided by Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; “Facebook”) on our website.
Meta Platforms Ireland and we are joint controllers for the collection of your data and the transfer of this data to Facebook that occurs when the service is integrated. The basis for this is an agreement between us and Meta Platforms Ireland regarding the joint processing of personal data, which defines the respective responsibilities. The agreement is available at https://www.facebook.com/legal/controller_addendum. According to this agreement, we are specifically responsible for fulfilling the information obligations under Articles 13 and 14 of the GDPR, for compliance with the security requirements of Article 32 of the GDPR regarding the correct technical implementation and configuration of the service, and for compliance with the obligations under Articles 33 and 34 of the GDPR, to the extent that a personal data breach affects our obligations under the joint processing agreement. Meta Platforms Ireland is responsible for enabling data subjects to exercise their rights under Articles 15–20 of the GDPR, to comply with the security requirements of Article 32 of the GDPR with regard to the security of the service, and to fulfill the obligations under Articles 33 and 34 of the GDPR, to the extent that a personal data breach affects Meta Platforms Ireland’s obligations under the Joint Processing Agreement.
This feature allows website visitors to log in to the website using their existing Facebook account. Data processing is used for the purposes of verification during registration, personalization, and interest-based advertising.
To offer this feature on the website, a connection is established with the Facebook server. Cookies are used for this purpose. In the process, the following information, among other things, may be collected and transmitted to Facebook: IP address, browser information, referrer URL (the website from which you accessed our website), and location data. This applies regardless of whether you are registered with or logged into the social network. Data is also transmitted for users who are not registered or logged in. If you are simultaneously connected to one or more of your social media accounts, the collected information may also be associated with your corresponding profiles. You can prevent this association by logging out of your social media accounts before visiting our website and before activating the buttons. Your data may be transferred to the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Meta has obtained certification under the TADPF and is thus committed to complying with European data protection principles. When using the single sign-on feature, the website visitor’s Facebook profile is linked to a customer account for this website. In doing so, we receive the user’s personal data from Facebook, as specified during the login process. This may include, among other things, the following information: name, address, public profile information (e.g., name, profile picture, age, gender), email address, friend lists, and “Likes.”
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
For more information on Facebook’s collection and use of data, your rights in this regard, and options for protecting your privacy, please refer to Facebook’s Privacy Policy at https://www.facebook.com/about/privacy/.
Use of Google reCAPTCHA
We use the reCAPTCHA service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website. The purpose of this check is to distinguish between input by a human and automated, machine-based processing. To this end, your input is transmitted to Google and processed there. In addition, your IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and, if necessary, may also be transferred to servers operated by Google LLC in the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained certification under the TADPF and is thereby committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR.
You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.
For more information about Google reCAPTCHA and its privacy policy, please visit: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.
Use of Cloudflare
We use the Cloudflare CDN (Content Delivery Network) provided by Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107, USA; “Cloudflare”) on our website. This is a transregional network of servers located in various data centers to which our web server connects and through which certain content on our website is delivered.
The purpose of this data processing is to optimize our website’s loading times and thereby make our offering more user-friendly.
Among other things, the following information may be collected: IP address, system configuration information, and information about traffic to and from customer websites (so-called server log files).
Your data may be transferred to the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Cloudflare has obtained certification under the TADPF and is therefore committed to complying with European data protection principles.
The processing of your personal data is based on Article 6(1)(f) of the GDPR, which reflects our overriding legitimate interest in designing the website to meet user needs and achieve specific objectives. You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR.
For more information on data protection when using Cloudflare, please visit https://www.cloudflare.com/de-de/privacypolicy/.
Use of Google Maps
We use the feature for embedding Google Maps provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, “Google”) on our website. This feature enables the visual display of geographic information and interactive maps. When you visit pages that include Google Maps, Google also collects, processes, and uses data from website visitors.
Your data may also be transferred to the United States. An adequacy decision by the European Commission is in place for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained certification under the TADPF and is thereby committed to complying with European data protection principles. The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is carried out with your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal.
For more information about how Google collects and uses data, please see Google's Privacy Policy at https://www.google.com/privacypolicy.html. There, in the Privacy Center, you can also change your settings so that you can manage and protect the data Google processes about you.
Use of YouTube
We use the feature for embedding YouTube videos provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliate of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This feature displays videos hosted on YouTube within an iFrame on the website. The “Enhanced Privacy Mode” option is enabled. As a result, YouTube does not store any information about website visitors. Information is only transmitted to YouTube and stored there once you watch a video. Your data may be transferred to the United States. An adequacy decision by the European Commission exists for the United States: the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has obtained certification under the TADPF and is thereby committed to complying with European data protection principles. The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal. For more information about how YouTube and Google collect and use data, your rights in this regard, and ways to protect your privacy, please see YouTube's Privacy Policy at https://www.youtube.com/t/privacy.
Käufersiegel customer rating tool
Our website uses the ‘Käufersiegel' customer rating tool by Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig). Following your order, we would like to ask you to evaluate and comment on your purchase with us.
We will write to you for this purpose via email, making use of the technical system of the provider of the ‘Käufersiegel' rating tool in processing the order.
As part of this, your data is processed either with your consent or on the basis of our legitimate interests.
Processing is carried out on the basis of Article 6(1)(a) GDPR with your consent, insofar as you have expressly consented to the receipt of feedback requests. You can withdraw your consent at any time using the corresponding link in the email, without affecting the legality of the processing carried out with your consent up to the withdrawal. Your email address will then be removed from the distributor.
Processing is carried out without your express consent on the basis of Article 6(1)(f) GDPR due to our justified interest in truthful, verified evaluations of our services as part of direct advertising. For this purpose we send you a feedback request electronically for our own goods or services which you have already purchased from us. Emails are sent to the address that we obtained from you in the course of selling a good or service. The sending of feedback requests is subject to the proviso that you have not objected to the use of your email address.
You can object to this at any time by notifying us. You will find the contact details for exercising your right to object in our imprint. You can also use the link provided in the feedback request. This will not involve any costs other than transmission costs at basic tariffs.
The personal data saved for this purpose in the technical system of the ‘Käufersiegel' rating tool will be deleted three months after the delivery of goods recorded for evaluation.
Use of your email address for mailing of newsletters
We use your email address outside of contractual processing exclusively to send you a newsletter for our own marketing purposes, if you have explicitly agreed to this. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. You can unsubscribe from the newsletter at any time using the relevant link in the newsletter or by contacting us. Your email address will then be removed from the distributor.
Your data will be forwarded to a service provider for email marketing in the course of order processing. It will not be forwarded to other third parties.
Shipping companies/Merchandise management
Forwarding of your email address to shipping companies for information on shipping status
We forward your email address to the shipping company in the course of contractual processing, if you have explicitly agreed to this in the order process. The forwarding is for the purpose of informing you by email on the shipping status of your order. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us or the transport company without affecting the legality of the processing carried out with your consent up to the withdrawal.
Use of an external merchandise management system
We use a merchandise management system in the course of order processing for the purposes of contractual processing. For this purpose your personal data as collected in the course of the order will be sent to Shopify International Limited 2nd Floor, 1-2 Victoria Buildings Haddington Road Dublin 4, D04 XN32, Ireland VAT IE3347697KH
Payment service providers/Credit check
Use of PayPal
All PayPal transaction are covered by the PayPal Data Privacy Statement. You can find this at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=en
Payment options from Klarna
In order to provide you with Klarna's payment options, we will provide Klarna with personal data, such as contact details and order information. This will enable Klarna to assess whether you can make use of the payment options offered by Klarna, and to adapt the payment options to your needs. General information about Klarna can be found here. Klarna will treat your personal data in accordance with the applicable data protection regulations and in accordance with the information in Klarna's Privacy Policy
Cookies
Our website uses cookies. Cookies are small text files which are saved in a user's internet browser or by the user's internet browser on their computer system. When a user calls up a website, a cookie may be saved on the user's operating system. This cookie contains a characteristic character string which allows the browser to be clearly identified when the website is called up again.
Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical settings in your internet browser, you can be notified before the setting of cookies and you can decide whether to accept this setting in each individual case as well as prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this website. Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:
Chrome
Internet Explorer
Mozilla Firefox
Safari
Technically Necessary Cookies
Insofar as no other information is given in the data protection declaration below we use only these technically necessary cookies cookies to make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser to be recognised again after a page change.
The use of cookies or comparable technologies is carried out on the basis of Art. 25 para. 2 TTDSG. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our range of services.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your personal situation.
Analysis
Use of Google Analytics
Our website uses the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
The processing of data serves to analyse this website and its visitors and for marketing and advertising purposes. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator relating to website and internet use. In this process the following information, inter alia, can be collected: IP address, date and time of the website access, click path, information on the browser and the device you are using, the pages visited, referrer URL (website via which you accessed our website), location data, purchasing activities. The IP address transmitted from your browser within the scope of Google Analytics is not associated with any other data held by Google.
Google Analytics uses technology such as cookies, web storage in the browser, and tracking pixels which enable an analysis of your use of the website. The information generated by these regarding your use of this website is usually transferred to a Google server in the USA and stored there. Google relies on standard contractual clauses as suitable guarantees for the protection of personal data, available at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms.
Both Google and the US government authorities have access to your data. Google may combine your data with other data, such as your search history, personal accounts, usage data from other devices and any other information Google has about you.
IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand within Member States of the European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you.
You can also prevent the collection of the data (including your IP address) generated by Google Analytics and related to your use of the website by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
To prevent the data collection and storage by Google Analytics across multiple devices you can place an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You need to implement the opt-out on all systems and devices that you are using, so that this works comprehensively. If you delete the opt-out cookie, requests will be transmitted to Google again. When you click here the opt-out cookie will be placed. You can find more detailed information on the terms and conditions of use and data protection at https://www.google.com/analytics/terms/de.html and/or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.
Plug-Ins
Use of Google reCAPTCHA
Our website uses the reCAPTCHA service by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
The request serves to distinguish whether the input was made by a human or automatic machine processing. For this purpose your input will be transmitted to Google and used by them further. In addition, the IP address and any other data required by Google for the reCAPTCHA service will be transferred to Google. This data will be processed by Google within the EU and potentially also in the USA.
For the USA, no adequacy decision from the EU Commission is available. The data transfer will be based, inter alia, on standard contractual clauses as appropriate guarantees for the protection of personal data, available at: https://policies.google.com/privacy/frameworks.
Processing is carried out on the basis of Article 6(1)f) GDPR due to our legitimate interest in protecting our website from automated spying, misuse and SPAM. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
You can find more detailed information on Google reCAPTCHA and the associated data protection declaration at: https://www.google.com/recaptcha/about/.
Use of Google Maps
Our website uses the function for embedding Google Maps by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google").
This feature visually represents geographical information and interactive maps. Google also collects, processes, and uses data on visitors to the website when they call up pages with embedded Google maps.
Your data may also be transmitted to the USA. Your data may also be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks).
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6(1)(f) GDPR due to our legitimate interest in the needs-based and targeted design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
Further information on the data collected and used by Google, your rights and privacy can be found in Google's privacy policy at https://www.google.com/privacypolicy.html (https://www.google.com/privacypolicy.html). You also have the option of changing your settings in the data protection centre, allowing you to administer and protect the data processed by Google.
Use of YouTube
Our website uses the function for embedding YouTube videos by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube"). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
This feature shows YouTube videos in an iFrame on the website. The option "advanced privacy mode" is enabled here. This prevents YouTube from storing information on visitors to the website. It is only if you watch a video that information is transmitted to and stored by YouTube. Your data may be transmitted to the USA. For the USA, no adequacy decision from the EU Commission is available.
The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks (https://policies.google.com/privacy/frameworks). The data processing is carried out on the basis of Article 6(1)(f ) GDPR due to our legitimate interest in the needs-based and targeted design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
Further information on the data collected and used by YouTube and Google and your associated rights and options for protecting your privacy can be found in YouTube's privacy policy (https://www.youtube.com/t/privacy)).
Rights of persons affected and storage duration
Duration of storage
Once the contract has been fully fulfilled, the data will initially be stored for the duration of the warranty period; thereafter, it will be stored in accordance with statutory retention periods—particularly those under tax and commercial law—and then deleted upon expiration of these periods, unless you have consented to further processing and use.
Rights of the affected person
Provided the legal requirements are met, you have the following rights under Articles 15 through 20 of the GDPR: the right of access, the right to rectification, the right to erasure, the right to restriction of processing, and the right to data portability.
In addition, pursuant to Article 21(1) of the GDPR, you have the right to object to processing based on Article 6(1)(f) of the GDPR, as well as to processing for the purposes of direct marketing.
Right to lodge a complaint with the supervisory authority
Pursuant to Article 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.
Right to Object
If the processing of personal data described here is based on our legitimate interest pursuant to Article 6(1)(f) of the GDPR, you have the right to object to such processing at any time, with effect for the future, on grounds relating to your particular situation. Once an objection has been raised, the processing of the data in question will cease, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims.
Last updated: September 17, 2025